Customer Of Choice Workshop
“What is role play anyway?”
“Everyone talks about their ideal customer. But who is that, really?”
“And how do I bring that together now?”
– Do you already have a rough idea of what your ideal customer might look like, but you’re still missing something because she doesn’t feel quite “round” yet?
– Or have you already defined your ideal customer, but don’t yet know how you want to approach her?
– Would you like to approach the topic of your ideal customer in a fun and different way?
– Have you wasted enough time with ideal customer templates and finally want to move forward?
I will show you how to get closer to your ideal customer in a small group, using role play as a “tool”. What questions you can ask and how to answer them in a way that is coherent for you. How you can try to empathize with your ideal customer in order to better understand what she needs. Alternatively, you can observe the client while she is being played by other participants – and influence the scene yourself as my assistant director.
The goal is that at the end you are able to address your ideal customer at the point where she is standing. To make it easier for her
make it easier for her to understand what you are offering and why she needs your help right now.
And all this in a relaxed atmosphere, playfully and with curiosity.
How does it work?
In the first part of the workshop I explain how role play works. In general, and in this particular case, so that the whole thing doesn’t become too dry, a character is played by several participants, each of whom takes on the role of an emotion in the character’s head.
Those who know the movie “Upside Down” will surely have a picture in mind. You don’t know the movie? Imagine 5 emotions (joy, sorrow, fear, disgust/dislike and anger) in your head, are fighting over who has the wheel. They all want only the best, but sometimes they don’t argue, one just acts.
It can and may be taken with humor. Laughter is expressly desired! Who laughs can namely be afraid and besides, we are all in the same boat (or head).
Afterwards the first participant introduces her customer, as far as she is already defined, and then I send this person into a situation
I then send this person into a situation in her presumed everyday life.
They are played by 5 participants, each of whom takes on an emotion of the person.
Afterwards we have time for questions and comments before the next scene is played.
What you need: Access to the Zoom software. Paper and pencil won’t hurt either. And 2 – 2.5 hours of time.
On top of that you get a lot of ideas and motivation, at least that’s the feedback from my participants so far.
You don’t need any previous knowledge, we can start almost immediately. That’s why it’s scenes from everyday life: everyone has an everyday life. No extreme situations are considered. The 5 emotions may sound a bit strange but, hand on heart, everyone knows them.
The anger devil that sometimes stomps angrily. Or sorrow that sometimes makes everything kind of hard?
If you’ve only ever known role play from things like assessment centers:
Here, there’s no evaluation, no one has to take on any role (but you’ll want to play along, guaranteed!) and making a fool of yourself doesn’t
ridiculous, which is why we are sitting there together.
So, let’s get down to brass tacks, what’s in it for you?
- You have an insight into what ignites/drives your dream client: Fear? sorrow? Dislike? Or joy? You can totally pick her up and don’t have to guess
- You walk in the shoes of your ideal customer for a while and can correct your own assumptions if necessary.
- you can describe your product in your head in such a way that the desired customer picks it up, ignites it, wants it – and also buys it
- you get more easily the people who fit to you and who also WANT your help (all others are sorted out)
- it saves you a lot of time, because you feel/know what she is like, you don’t have to write thousands of words of wasted text to your ideal customer anymore, because now you know how to really approach her
- the ideal customer understands what you want and gets exactly the solution she expected, because the texts make sense to her.
- at the end of the workshop you are ready to put your findings down on paper and finally write that landing page or product text and you know it will be just awesome
- it also ignites you and serves your mission: you can develop yourself and get your message out into the world better.
And if these are not enough arguments now….
Currently no workshop planned but contact me if it interests you.